Shopify Web Design for One of A Kind Millinery Ecommerce
Dezignz by Maree is Moreton Bay’s Bespoke Milliner, handmaking one of a kind boutique hats, fascinators, wedding tiaras, sun hats and more millinery designs. Maree contacted Brisbane Creative Web Studio, ready to invest in web design, SEO and ecommerce support so her website matched her high quality creations.
Cue our Shopify Website Refresh service: bringing branded and responsive design to your existing Shopify website, with added on SEO services.
Shopify Solutions for Millinery Ecommerce & Handmade Creations
Shopify Product & Collection Management
Dezignz by Maree also has a large range of product types across their millinery work that needed their own collection with automated product organisation.
By automating product filtering into collections, new collections could be created quickly, and added to easily. This saves time from manually adding products individually into collections, and collection management is a breeze for the future.
They’ve also benefited from learning how to mass edit products with Shopify for their handmade millinery brand, as well as having us setup their email marketing and automations with Shopify Email and Flow.
Dezignz by Maree now has branded email marketing templates, and an email welcome series flow that introduces Maree as the go-to Milliner in Moreton Bay, North Brisbane, and now using all the included features in their premium Shopify account.
SEO for Shopify Millinery Ecommerce
Google Business Profile for Google Reviews
Dezignz by Maree also needed their online presence optimised for search engines, so we dove into keyword research and seeing how their website was performing for search engines results. Not only was Dezignz by Maree lacking in using their Google Business Profile to reply to existing Google Reviews and gather more, but there was also an issue with toxic backlinks.
Google Business Profile (formerly Google My Business) is how businesses gain visibility with new local customers on Google Maps as well as search engines. By having a physical location and Google Reviews displayed, it’s an easy platform for making your local online presence more reputable and trustworthy.
Dezignz by Maree had one 5 star Google Review that they hadn’t replied too, and we quickly supported her with accessing her Google Business Profile to write an authentic reply, as well as further Google connections support. By replying to your reviews to thank your customers, you’re providing excellent customer service through online platforms as well as in-person, increasing your customer experience and online reputation.
Toxic Backlinks from Spam Websites
Over 50 spammy websites were backlinking Dezignz by Maree, creating toxic site traffic. Normally, Google’s algorithms are evolved enough to identify and ignore lots of problematic links. But an overwhelming number of spammy backlinks can trigger Google’s spam detection systems to take a closer look and possibly action to your site.
This is when Google can issue a manual action – like a penalty – against your website. Because an actual human being at Google has determined your site is not compliant with Google’s spam policies, this manual action can be triggered. And we don’t want our ecommerce to have manual actions against them. With over 50 toxic backlinks, this was an SEO issue we needed to solve for Dezignz by Maree, and dived into requesting removals of harmful backlinks and fresh sitemap submissions.
Because over 60% of your visitors will land on your website from a hand-held mobile device, mobile-first and responsive design for this handmade ecommerce was essential.
As a Shopify Partner, we can be added securely to your website without compromising your login or password, making it easy to work with clients and build into a new theme while your current site is still live and running for your sales.
Using Shopify for Millinery Ecommerce in 2025
Dezignz by Maree’s Web Design Solutions:
- Ecommerce optimisations – so shopping and adding to cart is super easy, logical and responsive for customers, no matter which screen size they use
- Strengthening Dezignz by Maree’s unique selling point with copywriting and copyediting to highlight bespoke creations, and one-of-a-kind millinery & accessory designs
- Updated 2025 photography across website, building more authenticity and trust with new customers
- Core SEO and Keyword Research service – to strengthen and increase their search engine results for new customers
- Email marketing templates, automations and flow step – reducing manual time spent on email campaign sends and recuperating abandoned carts
- Security check of Shopify account – removing old user access and keeping their account secure
Is Shopify the Platform For Your Handmade Ecommerce?
When considering Shopify for your ecommerce platform, keep in mind the needs of your business as you grow and scale in the future.
If your brand is product-based ecommerce as well as practical or online workshops requiring ticket and attendance reminders – I recommend looking at our custom WordPress builds instead of Shopify, as a robust system for product and ticket service management.
For bulk product and order management, easy product duplicating and mass inventory editing with products across multiple collections, Shopify is your match for high-converting ecommerce that is also highly supported for clients to use and update over time.
Work With a Shopify Partner For Your Brand’s Ecommerce Site
Let’s discuss your Shopify website design project on a free Discovery Session.
Brisbane Creative Web Studio is your Brisbane Shopify Partner, getting creatives, women in business and heart-centred brands online and in front of your target audience without paid advertising.