CREATE YOUR UNIQUE SELLING PROPOSITION FOR YOUR BUSINESS
Why do I need a Unique Selling Proposition?
A Unique Selling Proposition (USP) tells your customers and prospects what makes your business different to similar ones – and why they should choose you.
By highlighting the special and unique aspect value that you provide, you can stand out from competitors and use this direction for your website copywriting and social media posts too.
A clear USP builds trust, and gives your marketing a focused message.
It can be a specialty, a guarantee you follow through on, or a unique way you deliver your service – as long as it matters to your customers.
What To Do:
Create your own USP below by filling in your business’ target audience, pain points and desired results to clarify how your business is unique, and craft your message that connects with your ideal customers:
Your Unique Selling Proposition:
What Do I Do Next?
Copy and paste this USP into your business planning documents to direct your copywriting across your website, social media and future content too!
Note: The USP template above may not be 100% accurate in grammar for your inputs – so edit away, make a few versions that are longer and shorter.
You can also create further variations for other target markets and pain points too!