Website Refresh on Shopify for Caroline Joy Design Studio. Kira Hansen is a web designer, copywriter and social media support service for creative women in small business.

How Trustworthy is your website (and you)?

Website

Have you ever…

Visited a website where you weren’t sure where the business was located?

Couldn’t find any info about the owners of the business?

Didn’t know if they did returns/exchanges?

You tried adding to cart but there’s only 1 type of payment gateway at the end, and it’s card, so you have to get up and grab your wallet?

No Trust in Your Site = No Trust in Your Business

In today’s digital age, having a well-designed and user-friendly website is crucial for any business. A website serves as the online face of your brand and can significantly impact your online presence and customer engagement.

I’ve closed websites very quickly if they didn’t answer a lot of questions I had; especially after clicking through all the information pages, policies, then onto their social media, even googling their Australian Business Number if I’m really trying to dig for something to believe in -and it’s big red flags if they don’t have their registered business name on their site, or any legal policies, and lack transparency of information.

Here’s 4 quick and essential tips to improve your website and make it more accessible and user-friendly.

Tip 1: Provide Detailed Product Information

Example of product picture to exemplify providing detailed product information on ecommerce sites. This phony example states: Moist Liquid For Your Face, with green leafy images and lotion bottle.

One of the most common issues people face when shopping online is the lack of detailed product information. Whether your products are physical or digital, if your listed products fail to provide specific details such as description of use, sizing, fabric type, expected wear and warranties, origin of materials, how it’s packaged and posted – it can lead to a lack of trust and potential customers abandoning their carts.

Customers that have to reach out by your contact forms or email to ask questions that could’ve been answered on the product descriptions means they know they might be waiting for an answer that may be 2-3 business days away – so the longer you take to answer, the less likely your audience will follow-through on your website. Imagine yourself in their shoes, and avoid this loss of customer connection (and conversion of sale).

Tip 2: Optimise Website Speed (Beginner Level)

We are not patient people when it comes to technology. Waiting 10 seconds for every single page of yours to load because other websites don’t load as slow, and yours becomes the anomaly to click out of. High-speed internet exists in the palm of our hands, so if your site is lagging because every single one of your images are the original photos from your phone – so they’re MEGABYTES in size – this will be cause to leave your site. To improve website speed, resize your images to be JPEGs mostly under 100kilobytes, and transparent PNGs to also aim to be this small. If you have massive amounts of unpublished pages or products that aren’t going to be utilised in future on your site – remove them. Inspect any added apps/widgets/code to see what can be removed or minimised further too. Videos uploaded directly on your site? Consider removing them from your website’s media/content management spot so it’s not hosted (and taking up precious space) on your site, and host them elsewhere, then embed videos back onto pages instead.

Tip 3: Ensure Website Accessibility

Accessibility is a critical factor in website design, and it isn’t just about being able to click your site open to access it. The term accessibility is about regarding everyone’s ability to be able to get to your site and enage with your written words, visuals and sounds – even if they are blind, visually impaired, hard of hearing, and/or deaf. It ensures that disabled individuals can easily navigate and interact with your website, using screen reading technology to read your alt texts on your images, and descriptions of videos in their captions. There are also options to install further accessibility plugins/apps to your site such as keyboard navigators, changing font/size/colour and more. I’m using the free One Click Accessibility Plugin on my site here (WordPress).

Tip 4: Get Feedback from Others

Sometimes, we become too close to our own websites and work, and fail to see potential issues. Getting a fresh set of eyes to review and click all around your website’s buttons, pages, checkout and contact forms can provide valuable feedback for you and help identify areas for improvement – especially if they get confused at any points, or have further questions that could be answered on-page (see Tip 1). So ask your honest friends, partners for free and supportive feedback from your circle. And absolutely consider booking a professional like myself to provide a website audit for constructive criticism, feedback, up-to-date and practical recommendations for your design, copywriting, core SEO, social media connections and more.

Don’t Be A Red Flag

Your website will never be entirely finished with – it’s an ongoing process that requires continuous evaluation and optimisation. Consider it as planning by stages, as you progress through your business journey, so does your website. By implementing these tips you’ll not only enhance your audience’s user experience, increase trust with them, and ultimately drive more conversions; you’ll also appease more of your core SEO on your own to continue your site’s SEO, therefore winning more hearts of both human beings and bots.

Remember, a user-friendly and accessible website is the key to success in today’s digital landscape.

When you’re brand new to business, trying to learn how to build a site that’s all of the above as well as having effective branding and design at the same time is absolutely overwhelming.

I’m here to help creative women in small business with your websites and social media, and provide a holistic approach to your digital presence through my Creative Web Studio services.

Contact me about your new Website Build or Site Refresh today.

Who wrote this?

I’m Kira! Arts, English & Humanities High School Teacher turned Web Geek, living my teenage dreams as a Social Media Manager, Content Creator & Web Designer for women in business & creative entrepreneurs.

I provide holistic, done-for-you Creative Web services across Social Media and Web Design, as well as Pick My Brain Sessions to empower you to learn how to problemsolve common issues with your social media or website, making web design and being online simple.

In my free time I enjoy sewing comfy and stretchy outfits, playing Switch games with my family, or sharing business (and non-business) content on my social media accounts.

Join me on Facebook and Instagram, and stuffing around on TikTok.

Let’s get your creative business online today!

Kira Hansen

Creative Web Geek, Brisbane Creative Web Studio