Case Study:

Loved Bridal Studio

Loved Bridal Studio is a sustainable designer bridalwear store in Newcastle, New South Wales.

Their website needed to be mobile responsive, and include their branding for their boutique audience.

Loved Bridal Studio is also expanding beyond ecommerce to their soon to open storefront which needed booking functionality for private appointments.

Squarespace Website Design for Women in Small Business

Project Goals:

After our Discovery Call session, we implemented their tailored Web Design Refresh to reflect their elegant branding for sustainable brides-to-be. This website is built on Squarespace which is an excellent website builder for small and limited ecommerce as well as ease of owner transfership and managability.

This project included elevating their existing copy and calls to action as well as additional content to further their sustainable values without devaluing their designer consignment wear.

Loved Bridal Studio felt supported and secure through their Web Design Refresh, and confidently followed my guidance for connecting their domain lovedbridalstudio.com.au to their Squarespace website, as well as receiving Google Business Profile support for appearing on Google Maps, Google Reviews, and social media support for creating their Facebook page too.

 

home page for Loved Bridal Studio, showing elegant and designer pre-loved dresses and products
laptop and mobile screen display of Loved Bridal Studio's mobile responsive website, with a light and airy cafe background. URL for their website is at the bottom

Solutions for Loved Bridal Studio’s Website Refresh:

  • Optimise exisiting website design re. layout, content, fundamental SEO and user experience for ease of mobile and desktop viewing
  • Inserting branding with copyediting & additional copywriting for target audience and increasing online aesthetics
  • Connecting brand’s online presence across platforms – social media accounts, website & Google Maps to show social proof and increase trust and rapport with target audience
  • Online booking system for private appointments to automate booking process instead of emails and social media messages
  • Domain name support and transfer to remove built-in Squarespace URL
  • Because of limited designer dress consignment stock, Squarespace remains ideal for this client’s website needs
Google Map Business Profile for Loved Bridal Studio in Newcastle. Street layout and names on a map grid next to photo inside the shop in Mayfield

Loved Bridal Studio has increased their local search engine optimisation with their presence on Google Maps, and can now receive Google Reviews.

screenshot of Loved Bridal Studio's consignment page showing bride stepping into car, and written information about selling designer wedding dresses. Colour palette is neutrals and greys

Let’s Work Together

Reduce the overwhelm of doing even more yourself when you can invest in your business’ website to be creatively and professionally executed, designed and refreshed, saving you time and stress just like all of these Mums and women in business above.

Let’s professionalise your online presence without losing your branding and authentic voice.

Fill out the contact form to discuss your small business’ web design and online needs.